
Temple University Beasley School of Law graduate Valerie Wilson (JD ‘25) has been named a recipient of the prestigious Burton Award for Distinguished Legal Writing, a national honor recognizing excellence in legal scholarship.
The Right of Publicity in the Digital Age
Wilson’s award-winning article, “New Impressions: Defining and Designing a Right of Publicity for the Digital Commercial Landscape,” examines how the right of publicity—traditionally associated with celebrity identity and endorsement—has evolved in the digital age, where ordinary individuals can generate measurable economic value through their online presence.
“My article is about the application of the right of publicity in digital spaces, and how the various theoretical conceptions of the tort of the right of publicity have led to vastly different outcomes for digital space litigants,” Wilson explained. “I argue that any federally codified right of publicity should be based on the value of the appropriated persona in the eyes of the perceiving audience, articulated as ‘associational value’ by some scholars.”
Her work proposes a shift away from celebrity status as the central inquiry in right of publicity claims, instead focusing on the economic value of a persona as understood by audiences. This approach, she argues, would better reflect modern advertising models and bring greater consistency to how courts apply immunity under Section 230 of the Communications Decency Act in cases arising from online activity.
“The right of publicity has a body of case law that mostly deals with celebrities, so it was traditionally considered a ‘celebrity’ tort,” Wilson said. “But I think the growth of the Internet has rendered everyone a ‘celebrity’ in some ways, because social media platforms, in particular, make their money by leveraging the connections of non-famous, average people.”
Professor Claudia De Palma, who nominated Wilson for the award, praised the originality and depth of her scholarship.
“Valerie’s article stood out as a creative and ambitious analysis of intersecting legal doctrines,” De Palma said. “Her work exemplifies the kind of innovative, complex thinking that advances the law through scholarship, and I’m thrilled to see her efforts recognized.”
From Advertising Industry to Legal Scholarship
Wilson’s interest in the topic grew out of both personal experience and academic curiosity. Her father worked in television news in Philadelphia, which introduced her to the advertising industry. Then, prior to law school, she worked at a media sales agency during a period when advertising valuation was shifting from traditional ratings-based metrics to impression-based digital tracking.
That interest deepened in law school, where through coursework and research she explored Section 230 and online harms. A pivotal moment came when she encountered a case involving a Philadelphia news anchor that reached the United States Court of Appeals for the Third Circuit.
“When I read the opinion, I found there were some conclusions in the opinion that did not fit with what I had studied and researched, so I thought I could contribute something to the scholarship around that case,” Wilson said.
Through her research, Wilson observed how dramatically the right of publicity has expanded beyond its celebrity roots, and sees this area of law continuing to evolve alongside emerging technologies.
“We can be well known in our communities even if we’re not famous, and the Internet has made it possible to financially leverage that in a completely new way,” she said. “And I think that this will only continue to evolve with the development of AI and other technological advancements, which is really interesting.”
Bringing Scholarship Into Practice
Receiving the Burton Award so early in her career, she said, is especially meaningful.
“At this early state in my legal career, it means a lot for my scholarship to be recognized with this award,” Wilson said. “Being a new attorney means learning new things every day, and developing a practice has a steep growth curve as a young lawyer.”
Wilson is an associate in the Corporate group at Duane Morris LLP, where she says her scholarship continues to inform her approach to practice.
“This experience has shaped my practice as a corporate transactional attorney in many ways,” she said. “I now think about how different aspects of a business add value in more creative ways, because that concept of ‘value’ is at the core of my article.”
She added that the writing process itself reinforced foundational skills she now uses daily: “The writing process also taught me how to read carefully, write deliberately, adhere to deadlines, and be meticulous in my proofreading and editing, all of which are important skills that I use every day as an associate attorney.”
A Tradition of Distinguished Legal Writing at Temple Law
The Burton Awards for Legal Achievement—established in 1999 and held in association with the Library of Congress—are widely regarded among the most prestigious honors in the legal profession, recognizing excellence in legal writing, reform, public service, and innovation. The Distinguished Legal Writing Award specifically honors a select group of authors each year whose work demonstrates exceptional clarity, insight, and mastery of complex legal issues. Selected by leading scholars and practitioners, the award highlights writing that advances understanding of the law and reflects the highest standards of the profession.
With this recognition, Wilson becomes the sixth graduate of Temple University Beasley School of Law to receive the Burton Award for Distinguished Legal Writing, joining a distinguished group of alumni honored for excellence in legal scholarship. Previous Temple Law recipients include Jonathan Fedors (2024), Puja Upadhyay (2023), Laura A. Adams (2013), Michael Dillon (2012), and Nathaniel C. Guest (2010), underscoring the Law School’s longstanding strength in producing impactful legal writers.
Read Valerie’s full article in the Temple Law Review here: https://www.templelawreview.org/comment/new-impressions-defining-and-designing-a-right-of-publicity-for-the-digital-commercial-landscape/

















