The Power of Priming in Legal Advocacy: Using the Science of First Impressions to Persuade the Reader

Kathryn Stanchi and Isaac Christopher Samuel

September 08, 2016

This article reviews the persuasive value of using the science of priming in legal advocacy.

Citation:

The Power of Priming in Legal Advocacy:  Using the Science of First Impressions to Persuade the Reader, 89 Ore. L. Rev. 305 (Fall 2010).