Johnson “posits that powerful emotional hooks set forth in introductory paragraphs in stellar briefs–emotional hooks that often have nothing at all to do with the merits of the case–do certainly play a role in the determination of hotly contested Supreme Court decisions[,]” offering a critical lesson for those who advocate in the written formats.
Citation:
Johnson, You Had Me At Hello: Examining The Impact Of Powerful Introductory Emotional Hooks Set Forth In Appellate Briefs Filed In Recent Hotly Contested U.S. Supreme Court Decisions, 49 Ind. L. Rev. 397 (2016).