What Cognitive Dissonance Tells Us About Tone in Persuasion

Kathryn Stanchi and Isaac Christopher Samuel

September 08, 2016

This article explains the cognitive science showing that a reasonable tone in advocacy is more persuasive than aggression.

Citation:

What Cognitive Dissonance Tells Us About Tone in Persuasion, 22 J. Law. Pub. Policy 93 (2013).