{"id":3511,"date":"2022-04-17T13:24:25","date_gmt":"2022-04-17T13:24:25","guid":{"rendered":"https:\/\/law.temple.edu\/aer\/?p=3511"},"modified":"2022-04-17T17:15:12","modified_gmt":"2022-04-17T17:15:12","slug":"brain-lessons-material-and-metaphor-the-stuff-of-sensational-judgments","status":"publish","type":"post","link":"https:\/\/law.temple.edu\/aer\/2022\/04\/17\/brain-lessons-material-and-metaphor-the-stuff-of-sensational-judgments\/","title":{"rendered":"BRAIN LESSONS: MATERIAL AND METAPHOR: THE STUFF OF SENSATIONAL JUDGMENTS"},"content":{"rendered":"<p>I am going to touch on an idea.\u00a0 To do that, I am touching this thin little keyboard that the people at Apple designed to be ergonomically punishing, but sleek in appearance.\u00a0 On a recent trip to Florida, I touched a staggering amount of things.\u00a0 I have never stopped to ponder how many things I touch in a day or a week until I sat down to type this.\u00a0 I dug in warm sand.\u00a0 It grew cooler with every scoopful I moved.\u00a0 I touched the Atlantic with my toes, shins, and knees.\u00a0 Then I quit and left the rest of the water-touching to my daughter.\u00a0 I touched the cool, wriggling rope of a boa constrictor, the leathery armor of a caiman, and the impossibly beautiful wing of a Blue Morpho. \u00a0Armchairs.\u00a0 Bread crusts. \u00a0Coffee cups.\u00a0 (The daily juggling of the coffee cups!)\u00a0 Door handles.\u00a0 Elevator buttons.\u00a0 French fries.\u00a0 The experiences exhaust the alphabet and start all over again.\u00a0 There\u2019s also this fantastically mental and metaphorical side to this otherwise tactile trip:\u00a0 My path through Florida touched the path of a dear friend\u2014a foreign thing after contactless years separated by a Covid wedge.\u00a0 I touched the legal minds of her students and held the weight of their passions for trial advocacy in my hands like wet clay.\u00a0 Like an ax left out in the sun.\u00a0 I blush now at the thought of how unconscious my fingers have been to all these metaphorical and material things.<\/p>\n<p>Indeed, science has (for some time, actually) revealed to us that there is a mysterious interaction between mind and touch, and even between metaphor and material.\u00a0 A scientist of yesteryear decided to find out if physical sensations that have a metaphorical construct in language were actually and unconsciously linked in the mental and behavioral spaces.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>\u00a0 Could a warm hand create a warm heart?\u00a0 Could cold steel make a person steely?\u00a0 Would the weight of a clipboard influence the gravity of the situation?<\/p>\n<p>Though the original experiments are old, scientists still like to go back and tinker with them; changing variables and testing their durability over time.\u00a0 For this month\u2019s blog, I\u2019ll touch on a few simple experiments by Lawrence Williams and John Bargh which are in the vein of the old ones.<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>\u00a0 In one of their experiments, a coffee-carrier who was recruited for the experiment would immediately hand off her coffee to the unwitting test subject while they were riding an elevator to the lab.\u00a0 The participant would then fill out information about the test subject and then take her coffee back when the elevator arrived.\u00a0 Some of the subjects were handed a warm coffee cup and others were handed a cold coffee cup.\u00a0 When they arrived at the lab floor, the test subjects were given information about a hypothetical \u201ctarget person\u201d and then asked to rate this target person on 10 personality traits.\u00a0 Some of these traits paired neatly with the metaphorical warmth or coldness of a person, but some were simply neutral.\u00a0 While the ratings of the traits which aren\u2019t paired to warmth or coldness received no noticeable edge from the temperatures of the cup, the test volunteers who held the warm cup were more likely to rate the target person as metaphorically \u201cwarm.\u201d\u00a0 As you might guess, those who held the cold cup in the elevator were more likely to rate the target person as metaphorically \u201ccold.\u201d<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>\u00a0 Theses swings to each side brought on by the temperature-controlled cups were high enough to be statistically significant.<\/p>\n<p>In the authors\u2019 next experiment, test volunteers were asked to hold hot or cold therapeutic pain pads under the guise of doing a product evaluation.\u00a0 They were then offered a reward for participating in the study:\u00a0 $1 off at a local ice cream shop or a Snapple beverage.\u00a0 In the first sub-group, they could gift the ice cream coupon to a friend or keep the Snapple.\u00a0 In the second sub-group, they could gift the Snapple to a friend or keep the ice cream coupon.\u00a0 Keep it fair, right?\u00a0 After all, shouldn\u2019t ice cream constantly win this head-to-head battle?\u00a0 However, regardless of the reward they could gift, those who held the warm pad were more likely to gift their reward to a friend.\u00a0 By an even larger margin, 75% of subjects who held the cold pad chose to hoard their ice cream or Snapple all to themselves.<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a><\/p>\n<p>The touch-and-metaphor associations extend even further.\u00a0 People who held heavy clipboards rated job candidates better, rated the importance of their own tasks higher, and\u2014at least with male subjects\u2014gave more money to weighty social issues.<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>\u00a0 People who completed puzzles with rough, gritty pieces rated the exercise as more difficult than those using smooth pieces.<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>\u00a0 Finally, those holding a block of wood rated hypothetical job candidates as more rigid or strict than the test subjects who\u2019d previously held a blanket.<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>\u00a0 The authors in those studies even primed their test subjects \u201cby the seat of their pants.\u201d<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>\u00a0 Test subjects sitting on hard chairs found the job candidates to be more stable and less emotional than those sitting on soft chairs.<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a><\/p>\n<p>No, this is not the part where I suggest you ask your judge for the opportunity to serve a warm beverage to your jurors.\u00a0 <em>\u201cThey look thirsty, your Honor, and I just so happen to have this large, insulated carton of Starbucks drip in my briefcase.\u00a0 And look, Judge!\u00a0 13 cups. You get to have one too!\u201d <\/em>However, if an annoyed or angry client flops himself down across from you in your office and asks for a cold bottle of water, I suggest you tell him your office is fresh out Freon.\u00a0 <em>\u201cIt\u2019s all our fridges, Mr. Smith.\u00a0 Kaput\u2026overnight.\u00a0 It\u2019s the darnedest thing.\u00a0 How about a hot cup of cocoa instead?\u201d\u00a0 <\/em><\/p>\n<p>Have one for yourself. \u00a0Hold it with both of your hands.\u00a0 Let its warmth press into you like a campfire nudges its way past the grip of the autumn air. \u00a0Who knows?\u00a0 It might just make us better lawyers by a matter of degrees.<\/p>\n<p>&#8212;-bra<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a><em> See<\/em> <em>generally<\/em> the works of Solomon Asch, particularly his published works from the 1940\u2019s.<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Lawrence E. Williams &amp; John A. Bargh, <em>Experiencing Physical Warmth Promotes Interpersonal Warmth<\/em>, 322 Science 606 (2008).<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <em>Id. at 607.<\/em><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> <em>Id. <\/em><\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> Joshua M. Ackerman et al., <em>Looking Up for Answers: Upward Gaze Increases Receptivity to Advice<\/em>, 328 Science 1712 (2010). \u00a0\u00a0Women gave comparably high amounts <em>regardless<\/em> of the weight of the clipboards.<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> <em>Id.<\/em> at 1713-1714.<\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> <em>Id.<\/em> at 1714.<\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> <em>Id. <\/em><\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> <em>Id.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am going to touch on an idea.\u00a0 To do that, I am touching this thin little keyboard that the people at Apple designed to be ergonomically punishing, but sleek in appearance.\u00a0 On a recent trip to Florida, I touched a staggering amount of things.\u00a0 I have never stopped to ponder how many things I<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[203],"class_list":["post-3511","post","type-post","status-publish","format-standard","hentry","category-brain-lessons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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