{"id":3604,"date":"2023-05-30T09:41:00","date_gmt":"2023-05-30T13:41:00","guid":{"rendered":"https:\/\/www2.law.temple.edu\/10q\/?p=3604"},"modified":"2023-05-30T09:41:00","modified_gmt":"2023-05-30T13:41:00","slug":"best-practices-for-emerging-brands-how-to-avoid-missteps","status":"publish","type":"post","link":"https:\/\/law.temple.edu\/10q\/best-practices-for-emerging-brands-how-to-avoid-missteps\/","title":{"rendered":"Best Practices for Emerging Brands: How to Avoid Missteps"},"content":{"rendered":"

May 30, 2023<\/p>\n

Emerging brands that weathered the lockdowns survived because they embraced technology, became mobile-ready and passed pricing increases onto their customers and clients. Now that we are entering a challenging interest rate, inflation and possibly recessionary environment, emerging brands are likely to survive if they are not overly debt-dependent. In comparison, more mature companies may not be as nimble. Let\u2019s review the differences and how to avoid missteps.<\/p>\n

Selecting Legal Structure<\/strong><\/p>\n

Forming an LLC provides the most corporate and tax flexibility and eliminates the shortcomings of alternative entities. An LLC can choose to be taxed like a partnership or traditional C-corp and provides shelter from personal liability. Keeping losses in the entity might make capital-raising easier in the future if investors know there are losses that can provide tax advantages. An LLC also provides for different classes of membership. It is the most practical entity for emerging companies because of its flexibility in capital rights, structure, and tax treatment.<\/p>\n

Selecting Capital and Loan Structure<\/strong><\/p>\n

Mature companies have long-term debt. Emerging brands typically do not. Their capital needs and growth trajectories are different.<\/p>\n

Emerging brands often start with seed funding from private investors, friends, and neighbors. Emerging brands may also have Small Business Administration financing, which has favorable terms. These capital sources are not particularly interest rate-sensitive and often involve cash equity injections. The legal structure needs to address investors\u2019 needs for returns and a voice in the company. At the same time, the legal structure needs to allow for growth. Avoid structures that prevent additional funding, financing, or growth without full investor payoff.<\/p>\n

Shop for money carefully. Consider the metrics investors say they want for restaurants, for example: $1,000 per square foot of floor space, 40% cash-on-cash returns, and unit margins of 20%. If you have these metrics, investors are probably already knocking at your door. If not, most will still take something more modest if the potential is there.<\/p>\n

Consider crowdfunding carefully, too. The benefits: low risk for high reward, increased exposure, avoids giving up much equity, allows individual contributions, and validates your concept. The negatives: a relatively low success rate for full funding, preparation time and upfront costs, a competitive marketplace full of scammers, high fees with strict rules, and an already crowded capital raising environment.<\/p>\n

Small business administration financing is simple and conventional bank financing that is cheaper because the SBA provides banks a loan guarantee. The borrower must encumber its assets and provide personal guarantees. For loans that do not fit the SBA guarantee mold, there is traditional bank financing, which can take various forms.<\/p>\n

Avoiding Legal Disputes<\/strong><\/p>\n

Lawyers should look at key customer, vendor, employment, and client agreements. Having these agreements in plain English with friendly dispute resolution provisions, such as mediation, may avoid escalating lawyer charges. Write agreements with balanced provisions and always treat the counterparty with respect, especially during disputes. Avoid threats. If you intend to litigate, just do it before negotiations harden. This eliminates escalation.<\/p>\n

Some disputes allow you to go right to litigation\u2014violations of intellectual property, theft of confidential information, conduct that impairs brand equity. These issues, which impact your reputation, should be carved out of any agreements that otherwise require arbitration.<\/p>\n

Document Everything <\/strong><\/p>\n

Truisms are often true. \u201cIf it\u2019s not written down, it never happened.\u201d Money can be saved by measuring tasks, performance, and people to compare best practices. Litigation can be avoided if a file is kept of all broken promises committed by business partners\/employees and followed up constructively in writing. Address complaints before they fester and use common sense when addressing solutions.<\/p>\n

Love Your Professionals<\/strong><\/p>\n

An old butcher shop had a sign: \u201cCheap meat ain\u2019t good. Good meat ain\u2019t cheap.\u201d So it is with professionals. Get and keep good ones. Accountants will save you money if you utilize them properly. Lawyers will save you money (and sanity) if you heed them. Communicate with your professionals regularly as laws, and strategies, change. Business is about relationships. Fostering better relationships, whether with customers, vendors, franchisees, clients, or professionals, will serve you in the long run.<\/p>\n

The full article in its original form can be found here<\/a>.<\/p>\n

Craig R. Tractenberg (\u201981), a partner at Fox Rothschild, focuses on domestic and international dispute resolution and the development of infrastructure, licensing, distribution and franchise programs. He has been a guest on national television, presented lectures at bar associations on two continents, and published more than 500 articles, papers, and presentations. For over a decade, he has contributed to the Legal Intelligencer and New York Law Journal and has taught as an adjunct professor at Temple University School of Law. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

May 30, 2023
\nEmerging brands face many choices and obstacles as they get up and running, but making the right choices can ensure smoother growth and dispute resolution. Craig Tractenberg suggests that emerging brands choose LLC formation for its flexibility in capital rights, structure, and tax treatment. Regardless, the legal structure needs to address investors\u2019 needs for returns and a voice in the company as well as allow for growth. Emerging brands should also be sure to shop for money carefully, as SBA financing, crowdfunding, and traditional bank financing all have their own pros and cons. Lastly, to avoid unnecessary disputes, they should get in the habit of documenting everything and relying on the right professionals\u2014whether accountants or lawyers\u2014who can save them money (and sanity). <\/p>\n","protected":false},"author":33,"featured_media":3605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13,8],"tags":[2646,988,2647,2648,207,1453,2649,2650,733,572,1309,2475,2651,2652,2653],"coauthors":[847],"class_list":["post-3604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-authored","category-business-law-practice","category-faculty-authored","tag-accountants","tag-banks","tag-brands","tag-capital-rights","tag-crowdfunding","tag-debt","tag-documentation","tag-emerging","tag-financing","tag-investors","tag-lawyers","tag-llcs","tag-structure","tag-survival","tag-tax-treatment","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"\nBest Practices for Emerging Brands: How to Avoid Missteps - The Temple 10-Q<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/law.temple.edu\/10q\/best-practices-for-emerging-brands-how-to-avoid-missteps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Emerging Brands: How to Avoid Missteps - The Temple 10-Q\" \/>\n<meta property=\"og:description\" content=\"May 30, 2023 Emerging brands face many choices and obstacles as they get up and running, but making the right choices can ensure smoother growth and dispute resolution. 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